The holidays are over, work has begun. Over the weekend, I received a message inviting me to a webinar. In fact it was spam.

Let me make a reservation right away: I am calm about sending out relevant cold offers. I practiced this myself. And sometimes I practice. This is a way to attract new customers with minimal resources.

But a number of rules apply here:

• The proposal must be clear and interesting. You need to hook the recipient. Show him the meaning of contacting or clicking on a link.
• The offer must be catchy. You need to stand out from your competitors with facts, advantages and features. A cold proposal that merges with the crowd is a waste of time and energy.
• The database must be relevant. You need to send a message to someone who is interested in it. If you try to sell greenhouses to a tractor factory, you will get 0% conversion.

I received a message that violates all possible canons. Therefore, it’s time to take it apart, study the mistakes and learn to avoid them.

Major sins of the proposal

This is the letter I received. It is empty, sluggish and did not arrive as intended. A complete set of mistakes.

This is what came to me. Look at the screenshot. Read it thoroughly. Take a look. Do everything you wouldn't do with regular spam.

Missing from the message:

• Correct adjustment. Need to highlight target audience. Show key problems and offer solutions.
• Good blocking. The author forgot to highlight the introduction with a powerful title. Break sections into subheadings.
• Advantages. Yes, there is a list of webinar topics. But they had to be turned into advantages. Show what this gives to the user.
• Offer division. The webinar covers many topics from different areas. Basic computer operation and protection moves into programming and automation.

How to correct a sentence

Now for the fix.

Start message better from the title. For example, " From beginner to guru in 5 days. Comprehensive webinar on solving computer problems" This is just an example. It can and should be changed, taking into account the goals and content of the proposal.

The first paragraph should be tailored to the target audience. Something like:

« Is your computer constantly glitching? Applications slow down, programs close on their own, and your browser is full of ads? Do viruses roam the disk in herds? Stop paying money every time to incomprehensible masters who only make things worse! I will teach you how to use a computer correctly in a free webinar.»

We made adjustments to the novice target audience. They showed the main problems, put pressure on the financial issue and offered a free solution.

We simply throw out the next paragraph. We replace it with meeting a specialist. We do not know the author of the message. Why should we trust him? Just 1-2 paragraphs describing the experience are enough:

« Let's get acquainted! My name isXX. I’ve been familiar with computers for 10 years. I repaired equipment everywhere - from the accounting department of a local plant toIT department of top banks. I studied inside and out all the problems that cause difficulties for users of the program. And I decided that it was time to share my knowledge. For free.»

Here you need expand information taking into account the experience of a particular specialist. The main thing is to get to know the recipient.

Sharpening blocks correctly

The next block needs to be redone. First, tailor it to a specific audience. In our case, these are beginners. Therefore, we stop at the point “ I will answer all questions related to PC" To be honest, the list needs to be redone. But we don't have enough details to do that.

We shorten the block with the webinar features, expand the points, twist them into advantages and add them to the letter. This will already benefit the reader. It will make you think about signing up for the broadcast.

An alternative option is to cut down a separate block with advantages. Briefly tell you what the audience will learn during the course. They will improve computer literacy, remove advertising from the browser, learn to avoid viruses and clean your computer. Add what it will give them. What problems and expenses will they get rid of in the future?

At the end you need a call to action. Buttons " Zhmyak"is not enough. You need to make everything cooler, for example:

« Become the master of your computer. Have complete control over it. Forget about problems and repair costs. Just click the button, enter your email address and receive an invitation to the webinar. No spam, I guarantee.»

Here it is more or less clear what to expect from the button. Personally, I won’t point to a completely incomprehensible link. I want to know what will happen after the transition.

No design is worse than bad design

Everything is important in a cold offer. Particularly attractive design.

The letter design is sad. By 2018, the number of services for creating mailing lists had long exceeded several dozen. Select, register and create a template in the designer. Half an hour and your catchy letter is ready.

Add headings and subheadings in a different font. Make a beautiful separation of paragraphs and semantic blocks. Add a background. Maybe a little ride thematic pictures or video presentation. The result will be a catchy newsletter.

Summing up

Email marketing is still effective. Yes, you shouldn’t expect killer results from it. But it’s possible to get a dozen clients or several hundred subscribers. The main thing is to do everything wisely.

Be respectful of your readers and their time. Make a good design, choose the right content, give clear instructions. This is the correct and working recipe.

Many B2B organizations are increasing their investments in so-called inbound marketing. One of the most popular tactics for attracting clients is sending invitations to virtual meetings and webinars. According to the MarketingSherpa 2011 B2B Benchmark Report, 60% of marketing agencies are increasing the costs associated with acquiring new clients.

"It's important to build trust with buyers before you try to convert them," says Jen Doyle, lead author of the report. “Webinars are an excellent platform for strengthening thought leadership and reputation - the most important components trust relationships with clients. The financial effectiveness of webinars is just the tip of the iceberg, so many organizations today are actively introducing this practice into their marketing policies.”

Of course, a webinar that no one attends is of little use. That's why this article, featuring Gabby Paez, Associate Director of Research at MECLABS, will provide some useful ideas for webinar invitation emails. An illustrative example is the registration form for a webinar hosted by The Chronicle of Philanthropy. Here she is:

Registration form Social-Madia Webinar

An email invitation to a paid webinar on Internet marketing with the slogan “Conquering the mobile Internet: the key to the success of non-profit organizations” and access to an “exclusive discussion.” Participants in the discussion:

• Felicia Carr, Senior Director of Online Communications, National Parks Conservation Association;
• Jason Woodd, Director of Digital Communications, Salvation Army National Headquarters;
• Cody Switzer, Deputy Web Editor, The Chronicle of Philanthropy.

The audience is non-profit marketing professionals (development specialists, fundraising specialists, etc.).

The goal is to attract participants to a paid webinar.

Idea #1: Emphasize the value proposition

There are many “free” webinars. The word is in quotation marks because... in this life nothing happens for nothing. Visitors give up an hour of their (very expensive!) time for this “free” webinar.

But in the example under consideration, there is an additional and very serious obstacle: the webinar is also paid. It turns out that visitors must pay not only with their own time, but also with money. In this regard, below are some tips.

The body of The Chronicle of Philanthropy's email is good, but keep in mind that newsletter recipients don't always read every word of every email they receive. If the message is even opened and briefly scanned, you are lucky. It might be worth taking a line from the main text, tweaking it a little, and making it a headline: “Find out what to strive for and what to avoid from your peers at other nonprofits who are already working in the mobile space.”

The invitation text, again, is written well, but outwardly it looks like one large block of characters merging with each other. Returning to the previous point: very few recipients will read your entire letter. Perhaps your mother will do this. If you warn her that you wrote it yourself. And you can arrange it so that none of her favorite TV series is on at this time.

In this case, it is worth testing different types of text highlighting: bold font, lists, subheadings. “They could add bullet points to the list of questions that the webinar will try to answer. This would highlight the importance of these issues,” says Gabby.

It will be much easier for the reader to see what is important. “Everything in this invitation is logical and consistent, but some paragraphs are too long. It’s worth trying to shorten them,” adds the specialist.

Tip #3: Move the call to action button to the bottom

“Email immediately demands too much from the recipient. The person is asked to register without telling them how the webinar can be useful to them.” - Gabby Paez continues to analyze the invitation form of The Chronicle of Philanthropy. Indeed, as we know, one of the “best practices” is to place the call to action “on the front page.” But testing shows that this is not always the case, and it is much more effective to place a call button at the bottom of the letter, where it will be a logical continuation of the reader’s train of thought. And in general, email is not a newspaper; it has no “strips”.

What you want to convey to the recipient of your letters is, of course, clear to you from the first to the last word. After all, you live with your thinking and the way you express it. But your potential client (who thinks about something completely different and differently), skimming the received email, may not understand the essence if it is not expressed as clearly as possible. In the case of The Chronicle of Philanthropy... "The main idea is not clear," says Gabby. “The banner says ‘Social Media Webinar,’ even though the name of the webinar itself is mobile-related.”

Perhaps the newsletter developers could not change the banner, since the template was prepared for an entire series. Mentioning social media in the headline and body of the email can be effective, but only if those words actually describe the content of the webinar.

Idea #2: Increase motivation

When you use a rewards system in your marketing strategy, it is important to remember that it is a double-edged sword. If everything is done correctly, the effect can even be excessive. The value of a bonus sometimes turns out to be higher than the value of the main product, and the buyer simply refuses to make a purchase unless he is offered a bonus. For example, the automobile concern GM made active sales in the 1990s and 2000s. more due to the favorable pricing policy and convenience of payments, rather than due to the quality of the machines.

On the other hand, if you offer a bonus that costs your company a lot of money, but does not justify itself in the eyes of potential customers, you are simply depleting your budget.

In the email in question, the bonus is a “special opportunity.” Participants get "access to exclusive discussions." Well, of course, no one would mind getting a “special” opportunity and participating in an “exclusive” discussion.

But there is one problem... What does all this mean? Marketers have made the words “bonus” and “exclusive” so hackneyed that they have lost their meaning. “There are a lot of unknowns with this bonus. When will the exclusive discussion take place? How many people will be in each group? - asks Gabby.

It would be possible to convert the value of the bonus into a numerical equivalent. For example, “About 60% of panelists are senior executives (VP ​​level) at leading non-profit organizations such as the Red Cross, Sierra Club, and The Road Together.”

In the case of a paid webinar, a discount for the first registrants is a very good move. And according to The Chronicle's webinar landing page, that discount is included in this case. It is unknown, however, when the mailing was made: before or after the expiration of the early registration period.

Idea #3: Reassure the client

If there is a call to action, the prospect will inevitably have some anxiety and tension about what will happen if they take that action.

In this letter, the list of titled participants in the discussion helps to reduce this tension. Indeed, if professionals from organizations such as the Salvation Army and the National Parks Conservation Association are going to speak at the webinar, it is clearly something worthwhile and at least legal.

Yet The Chronicle of Philanthropy could have done more to reassure its potential clients...

The webinar is paid, but the invitation form never states the amount of the participation fee. This can greatly increase your anxiety. Since webinars are often free, the recipient of this invitation can click the “Register” button confident that they are signing up for a free event. Imagine how stupid he will feel when he is asked to enter his credit card information to pay either $75 or $96 (depending on whether he receives an early bird discount).

This will likely lower your CTR, but it will increase conversions on your landing page, which is ultimately the main goal.

Why did The Chronicle of Philanthropy set the entry fee to $75 or $96? What if it would have worked out better with $100? Or, on the contrary, should the price be reduced to $49?

"Why PayPal?" - asks Gabby, - “What do they have to do with the webinar?”

It may seem that PayPal is one of the payment methods. But the landing page doesn't offer that option. It turns out that PayPal is the sponsor of the webinar. So why not indicate this right away, on the registration form?

To be fair, it is worth noting that perhaps the developers did not have such a technical capability: the webinar platform did not allow it. In this case, it would be possible to get out of the situation in some other way: for example, add the words “webinar sponsor” to the PayPal logo in some graphics editor (Photoshop) and save the image in .jpeg or .png format.

Tip #10: Add information about the organization hosting the webinar

The usefulness of this advice depends on who you are sending the invitations to. If we are talking about your own list of addresses (former clients, voluntary subscribers, etc.), then this is not necessary. And if not…

“Who are The Chronicle of Philanthropy? If this invitation is being sent to a purchased/rented list, it makes sense to talk about the organization somewhere at the bottom of the email, advises Gabby.

Think back to your last webinar. Were you satisfied with the number of people who took part? If you're reading this article, most likely not.

Why does this happen? You spend a lot of time and effort creating a first-class presentation, and in the end, at best, three retirees will watch it. If you encounter this problem, it only means one thing: you didn't put enough effort into promoting your webinar.

I can already hear your objections. After all, you talked about your webinar in in social networks, sent invitations to subscribers by email, and even dedicated a separate post to it on their blog. But this, unfortunately, is not enough. In fact, you only used the most common methods to promote your webinar, but in reality there are many more! Let's look at ways you can invite your audience and make the most of this online event.

1. Blog/website

Of course, you already know that information about the upcoming webinar should first be posted on your website or blog. You should not rely on automatically generated pages that the webinar service will provide you with. Some of them limit the amount of space in which you can place speaker bios, bullet points, images, etc.

A smarter solution is to create a separate blog post and/or page on your website to advertise your upcoming webinar. You don't have to go into all the details. The most important thing is to indicate the topic of your webinar, the date and time of it, the names of the speakers, its cost (if it is paid), a link to the subscription page, as well as its main advantages.

The webinar subscription page must be optimized. Here are some surefire signs that your signup page isn't well designed:

1. Registration form contains too many fields. Did you know that every additional field on your webinar registration form will cost you 5% of your potential clients? That is, by adding 3 additional fields, you are turning off 15% of people. Hence the conclusion: do not ask potential subscribers for too much information. Leave only two fields: name and email address.
2. The subscription page has links to other pages on the site. If you place a registration page on your site, make sure that it is isolated and does not contain any links to other pages. Otherwise, your site visitors will be tempted to click on them. And it’s not a fact that they will return to you.
3. There is no social proof on the subscription page. Potential clients will trust you more if you provide them with social proof. Post positive reviews of your previous webinars on the subscription page; information about an outstanding specialist who is invited to your event; links to publications in leading media describing your activities, etc.

Consider, for example, the announcement of one of the webinars presented on the 500millionstrong website.

The most important information on this page is in bold: the webinar will take place on Tuesday, April 6th at 12 noon; limited number of seats. In the upper right corner we see the names and photographs of the speakers. The topic of the webinar is indicated in the title in huge letters (“Social Media Promotion Strategies – New Breakthrough Methods for Building Your Online Business”). The registration form for the webinar is located directly below the announcement, which is very convenient for site visitors - you do not need to follow a special link to register.

The only downside to this page is the lack of social proof. Agree, the information would look more convincing if there were reviews from clients or experts.

2. Email

Another important element of your webinar promotion strategy is to send invitations to your subscribers via email. Spear Marketing has dedicated a white paper (in English) to this topic, which can be requested free of charge at the following link. What recommendations does its author give?

Sell ​​the event, not your product

The sole purpose of your invitation email is to encourage subscribers to register for your webinar. Therefore, you should not overload the text of the letter with listing the characteristics of your product.

You should communicate its benefits in the context of the event itself. For example, instead of the phrase “Our software reduces website development time by 50%,” it is better to say the following: “Participate in our free webinar and you will learn how to reduce website development time by 50%.”

Write the correct title and subtitle

The header and subheader are extremely important elements of your email because they are the first thing the recipient sees when opening your invitation. Include the following information:

1. What kind of event is this? (title or description);
2. When will it take place? (date and time);
3. Why is it worth visiting? (Main advantages);
4. How can I register? (link to registration form).

For clarity, here is an example:



As you may have noticed, the header of the email contains information of primary importance: time, date, name of the webinar and its main advantage. By looking at it, a person will immediately understand whether he should attend this event. The link to the registration page is located right below the title.

Don't include unnecessary information in the first paragraph

Many webinar organizers include in the first paragraph a description of business conditions or trends that justify the importance of their event. For example:

"Many IT managers are concerned about how to improve the performance of web applications because..."

Phrases like these clutter your email and reduce the value of the more important information below. So stop beating around the bush and get straight to the point:

“During our webinar, you will learn how to improve the performance of your web applications by 300%”

List 3-4 main benefits of your webinar in a bulleted list

Let's assume the recipient has read your headline, subheading, and first paragraph. Now you must tell him in more detail about the value of your offer. A bulleted list is great for this purpose because it's easy to see. Remember that you should list the benefits of your webinar, not the product you want to sell.

See how Hubspot did this when they organized a webinar on “How to Use Content to Promote Business Websites”:



As you can see, the bulleted list does not advertise any programs or applications that can increase sales through content. The author of the letter simply talks about the benefits that this webinar will bring to all participants.

Include photographs of the speakers and brief information about them in your letter.

Due to these elements, your letter will become more personal, and the event itself will seem more real, and, therefore, attractive to potential participants.



Be careful with graphics

You should not use too many graphic elements, as they will overload the letter. It is enough to include photographs of speakers, as well as, if desired, an image free gift, which you will reward your subscribers in exchange for registration. Whatever pictures you include in your email, they must be related to the topic of your webinar.

Don't forget also that spam filters don't particularly favor emails that contain a lot of graphics. Therefore, try to use them only when necessary. You should not use too large images - they will interfere with the perception of the selling text.

Your call to action should be eye-catching.

Never include a link to the registration page at the end of the letter, because the reader may never reach it. Your call to action should be in the most visible place. It is advisable to design it as a button and place it in the main part of the letter, as well as in the side field (if available). Don't forget to highlight the registration button in a bright color that harmonizes with the overall design of the letter.

The following example is illustrative:



Agree that in this letter, it is simply impossible not to notice the phrase “Registration”, because it is repeated three times: in the title, in the first paragraph and at the very end of the letter. The choice of blue color for the registration button is also successful, since it fits into the chosen color scheme.

Include positive reviews of your previous webinars

Social proof should not only be on your website, but also in the invitation letter itself. Therefore, feedback from people who participated in your previous webinars will come in handy. You don't have to give their names, just their job title and the name of the company they work for.

Positive comments will make your event more valuable in the eyes of potential attendees. They will be convinced that your webinars benefited real people with similar problems, and without hesitation, they will follow the link to the registration page.

Offer webinar participants a special bonus

If you offer your recipients a certain bonus (for example, a free e-book) in exchange for attending your webinar, they will have more incentive to attend your event. This bonus must be related to the topic of the webinar itself.

You can also indicate in the letter that only the first 50-100 people who register will receive the bonus. This way, your subscribers will hurry up so as not to miss out on a valuable offer.

Typically, bonus information is included in a sidebar or at the end of the email, as in the following example:



Test different subject line variations

Every audience is different, so it's difficult to come up with clear rules that apply to your subject line. But there is one universal principle that is relevant in all situations: the subject line should not contain more than 40 characters. The logic is simple: email recipients, as a rule, see only the first 40 characters in the title of incoming messages.

The subject line should indicate either the topic of the webinar, for example: (“Free webinar: Better methods sales promotion”), or its benefits (“Free webinar: Reduce remote access costs by 30%”). Your choice will depend on how popular the topic of your webinar is. If everyone knows it, then you can go with the first option. If it is less promoted, then choose the second option.

However, the criterion for the popularity of a topic is very conditional. So, don’t forget to do split testing to find the best subject line option.

So, we have looked at the basic requirements for the structure of an invitation letter. Another, no less important factor is the frequency of its distribution. You should send an invitation to your subscribers at least three times: two weeks, one week and one day before the webinar. Repeat emails are used as a reminder so that your audience doesn't accidentally forget about the upcoming event. Just don’t be too persistent, otherwise it will result in mass unsubscribes.

3. Social media

Social media offers a whole host of opportunities to promote your webinar. Publish relevant posts on Twitter, VKontakte, Facebook, LinkedIn, Google+ and other social platforms. Keep in mind that this needs to be done not just once, but several times, because your message may get lost among hundreds of other updates in the feed:

There is only one day left until the start of our webinar “Searching and using audio and video resources”! Read more: jiscdigitalmedia.ac.uk/surgery/

If your subscribers show interest in the webinar, they will definitely share this news with their friends and acquaintances, which means they will help you attract the attention of a larger audience.

You can also promote your webinar on various groups, in which you are listed. Just be sure to make sure that this community allows the publication of advertising materials, otherwise you may be banned. Also remember that you must be an active member of the group who is known and accepted by everyone else. If you start promoting your webinar as soon as you join the group, no one will take your messages seriously.

Some social networks, for example, VKontakte, have a special function - create an event. To do this, select the “My Groups” section, and in the upper right corner you will see a “Create a community” link. Click on it and a new window will appear in front of you. In it you need to indicate the name of your webinar and select the last item “Event”, and then click on the “Create community” button. Next, you will need to fill out the main fields of the form: description of the event, time and location of the webinar, address of your website, etc. Save all settings and your webinar page is ready! Once a few people sign up for your event, your page will look like this:

4. Forums

If you are a member of Google Groups, forums, or other online communities, you can use these platforms to spread the word about your webinar:

As with social media groups, be sure to read the community guidelines before posting promotional content. Some of them have fairly strict rules regarding self-promotion. If you violate them, you may be excluded from the group.

In the 20th century, looking for new information, people would go to the library. In the 21st century, when we need to get a piece of new up-to-date information, we attend a webinar.

Must confess, I love attending webinars. It is not only a good way to learn something new, but also to take a look at the problem from other people’s perspective and to hear about their personal experience regarding its solution.

I receive dozens of webinar email invitations per day. Even if I wanted, I would not be able to attend them all. Besides, I value my time highly enough to watch/read/listen to the things which might not be useful to me. We all want to choose only the best, educational webinars.

How do people decide if the webinar is worth attending? By the way, the webinar invitation looks like.

Note! Add the “Share with a friend” button to a webinar confirmation email. While the webinar invitation email should contain only the “Save my seat” button.

Make these buttons big and bright. Place them in the center of an email and at the bottom of it. Duplicate the buttons.

Signature

Your signature in the footer of an email invitation will make it more personal. We are not that into attending or listening to strangers. Start building relations with us. Please, never neglect it — add the signature to all your invitation emails.

Note! You can add your real handwritten signature. This will make you stand out!

Features to add to your webinar invitation emails

Jargon or slang

Yes, newsletters should be polite, with the formal English used. But jargon, as a professional language, is a good thing to add. Especially if your target audience is experienced people, professionals. Étienne de Condillac, philosopher, mentioned that every science required its unique language.

Besides, it may be an indicator that you have deep knowledge of the theme.

Slang is a separate thing to talk about. Young generation prefers to stand out. They tend to use informal words. For example, now some of them say “Sexy” instead of “good” and “excellent”.

Of course, using such words in an email invitation will work when the speaker of the event is either young or funny enough. Use slang only when it is appropriate to the situation, the topic of the webinar and its goals. I can hardly imagine the President saying “Our legislation is sexy.”

Video

Make the greetings personal. No, you do not need to record thousands of videos with all the recipients’ names. Create just a single video where you say hi to all your customers. Besides, a video is a good alternative to “In the webinar, you will learn”. A verbal message is sometimes better than a dozen emails.

I've seen it just once. But I still remember it and keep looking for a video in all webinar invitations. Don’t hesitate to add informative videos when you create a webinar invitation email. By the way, almost 60% of the registrants showed up for this event.

Sincerity

Indicate that you also had a problem of this kind. Tell us how much time it took you to get over it. How much effort it cost you to turn the situation for better and why you are happy you have done it. But if you have not experienced it, do not tell us you have.

Do not exaggerate your results. People appreciate honesty. You may clarify that you have helped hundreds of people who faced the same problem as us. Or even that you have analyzed the topic, and now you will try it out with us.

Jokes

We all appreciate a good sense of humor. As Victor Borge said: “laughter is the shortest distance between two people.” Besides, a little joke in your email invitation means that the webinar will not be boring. When the joke is connected with the topic of the event, it means that you know much about it. And we will receive good knowledge on the topic. Thus, for sure we will not waste our time attending it.

Follow-up emails

A webinar invitation email is just the beginning of a whole series of messages.

Once the potential attendee has signed up, you should send him a confirmation email. Immediately. The very moment when clicking “save my seat”, we expect to see a registration confirmation in our email inbox in order to make sure you reserved a seat for us. We will not talk now about what it should contain as this is the topic for a separate article.

But I want to mention that now you need to create a . Yes, you will need to send out at least 5 of them. Only this way we will not forget about the event we are so eager to attend, no matter how weird this sounds.

Recommendations to follow

Did you know that the average attendance rate for a webinar is 25% of all the registrants? While some companies reach 60%.
I sincerely hope that following some of our recommendations will help you increase the attendance rate:

• Before sending out invitation emails, create a strategy;
• Include the subject line;
• Make the preheader informative;
• Specify the date, timezone, and duration of the webinar;
• Create bright CTA button;
• Add the “Invite my friend” button;
• Introduce speakers to the target audience;
• Add your individual features. Be creative;
• Insert your personal signature;
• Be sincere with your potential clients.

I invite you to take part in a free webinar

“How to improve relationships with the whole world and with yourself”

What is this webinar about?

About how to improve relationships with the whole world and with yourself.

If you realize that you urgently need to establish relationships with other people. If you understand that you yourself need love and protection, but accepting yourself and loving yourself is a big problem for you. If you are torn apart by internal contradictions and are haunted by feelings of guilt, resentment and fear. If you are looking for a way out of this situation, then you are on the right track. You are in the right place in right time. For this you need very little. Just love yourself. Accept your uniqueness, all your internal contradictions and give yourself and your inner child care, protection and love. Yes Yes. You are not mistaken, it is you who need to take on the role of an adult and give yourself a lot of adult care, protection and unconditional love. Is it easy to do? Difficult. If there are many traumas in the soul that were inflicted in childhood, then it is very difficult to grow up. This pain does not give rest, it pulls me there. It doesn't allow you to be independent from people. It is important for you to set expectations and then feel disappointed and hurt when they are not met. It's a vicious circle. A lot of resentment, dissatisfaction with communicating with people, anxiety and anger .

What to do? Take action.

In this situation, time in itself does not heal, it drives the pain deeper and deeper and then it does not subside, but sharpens from the inside. Hence the seasonal depression that suddenly falls on a person, on you. You have already forgotten about those long-ago events, and you want to live in the present, but you don’t. You will have no peace until you pull it out and deal with what is gnawing and gnawing.

If you want to understand how to improve relationships with yourself and others. Take part in the webinar and find out how to resolve this situation.

I invite you to take part in the WEBINAR, which will take place February 8 at 18:00 by Moscow time.

There will be exercises given during the webinar, so please stock up on pens and paper in advance.

P.S. All participants will receive a pleasant surprise at the end of the webinar. Come, it will be interesting!

With respect and love, Evgenia Novoselova (coach, practical psychologist, psychodramatist, author of the project http://www.family-light.ru/instruction/)