His shortcomings so that he is not condemned and called loser. He tries to adhere to the rules, knowledge and experience that he has, because that’s exactly the way (in his opinion) Can maintain self-confidence. He believes that mistakes... growth, then instead of stopping in your development, you begin to take the necessary proactive actions. Under the Actions Can understand: accepting new challenges; learning from failures and mistakes; showing persistence; adjusting your actions...

https://www.site/journal/147444

Any irritation or discomfort arises; an unawakened person tends to get rid of it or suppress it. Can understand why modern society is so keen on seeking pleasure and enjoyment in everything new, exciting or... you feel disgusted just because of someone’s gait or because people don’t do what they should. Because of things like this Can to be very upset or angry. In fact, that person does not harm you, does not do anything like that to you...

https://www.site/religion/111418

They don't prove their point. Of course, if the activities of scammers, robbers and other shady figures Can name work (and this is their work), then on FOREX Can make money by speculating in currencies. Yes, this is speculation, they will be happy to say... a lot of time and forms a certain kind of mental state of a person when it can take place gaming addiction. Can It would be nice to invite adrenaline junkies to test themselves and their physical bodies with non-exotic forms of self-torture...

https://www..html

You can live with confidence
You can die easily
You can love lightly
See far

You can be honest
Tell the truth
You can live without flattery
You can be yourself

If you're careful
Live life quietly
You can live like this
It seems like there’s no way to live...

https://www.site/poetry/188936

Is it possible to get what you want with the help of magic?

Only in the very concept of “magic”, but also in everything that is not “felt”, it is not clear, not consciously realized by them personally. Can call them skeptics Can those of little faith or non-belief. But all of them, those who do not believe, those who doubt, and those who fear, will be right. What? - you can... we can read on Wikipedia in order to get the definition, the original wording from which Can start your reasoning. “The supposed ability of man to supernaturally influence the world” is the key phrase...

Magazines were created to give people useful information and also had fun free time. At the same time, in order to interest the reader, the name of the magazines must be modern and unique, inimitable and original. Therefore, you need to take the choice of name responsibly. Next, we’ll take a closer look at how to name the magazine.

How to come up with a magazine name?

— First of all, you need to determine the target audience for which the magazine will be interesting, as well as its subject matter. In order to come up with a name correctly, it is recommended to write down the characteristics of the magazine on a piece of paper and assign them to the right group.

— In order to characterize the magazine, it is recommended to select several short keywords. From all the available options, you can choose the best one to formulate the optimal title for the magazine.

— It is recommended to select as many synonyms and antonyms for the keywords that characterize the magazine. Among the presented options, you will certainly be able to choose one interesting and original.

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— After compiling a list of key phrases and synonyms, it is imperative to revise them. In other words, you need to remove words from the list that have a negative meaning or have associations with something bad. Such words are not suitable for the name of magazines.

— The title of the magazine should be short and at the same time informative. From the title alone, the reader should understand what the magazine itself is about. At the same time, the name should be fun and easy to understand. The reader should immediately remember the name of the magazine. Therefore, it should be associated with something good and positive, evoke the right feelings in a person and set the person up for the right actions.

— Once the name has been chosen, it is recommended to test it on loved ones. It is best to evaluate the name from the outside. Close people will be able to give useful tips, which will improve the name, make it more harmonious and modern.

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— You can contact specialists who will suggest keywords for the name of the magazine. Moreover, this can be done completely free of charge. Today there are special forums where you can ask questions of just this nature.

— Each name must be checked for uniqueness, because similar names may already be approved. This can be done at your local periodical registration office. Before doing this, you can check the name on the Internet. This is how you can choose an interesting and relevant magazine name.

How to come up with a story title

— As in the previous case, you need to come up with the shortest and most informative title for the story. From the title itself it should be clear what the story is about. Therefore, we select keywords that will be most suitable to the main theme of the story.

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— To interest the reader, you can choose words that will contain some kind of intrigue or mystery. Such titles, on the contrary, encourage everyone to quickly open the page and read the story.

— You also need to check the title for uniqueness. To do this, you can use the Internet.

Review of the journals “Bulletin of an Arts Teacher” No. 2 for 2011 and No. 1(3) for 2012.

I remember how surprised I was by the name of the magazine when I first met it exactly a year ago. As a rule, literary magazines have more poetic names, but here it is “Bulletin of an Arts Teacher.” And now, a year later, having already been published in two issues, I understand that the magazine is named after itself.

You can divide the material published in the magazine (I judge it, at least by the two issues with which I am personally familiar) into three conventional parts, corresponding to the three words that make up the title.

NEWSLETTER. The magazine tells us about cultural events among the first. News from the theater festival "Davydovsky", the scientific and practical conference "To the 200th anniversary of the Tsarskoye Selo Lyceum", the anniversary of the Sphere theater MUDOD Youth Center in Shcherbinka, Moscow region, the opening of an art school of one famous ballerina, various exhibitions and presentations. Thus, the magazine allows its readers to always stay up to date with the most significant events in the art world.

TEACHER. A significant part of the magazine consists of texts by recognized and honored teachers. This and “How to organize a theater in kindergarten» L. A. Marisova (music director of MDOU No. 45, Ramenskoye), and a general integrated lesson of Fine Arts - Music - MHC for 7th grade “Harmony in Art” by N.N. Koroleva, M.A. Skaternikova, V.A. Cherke (issue No. 2, 2011), and “Bringing beauty to children” by O. V. Korovitsyna (head of MDOU CRR d/s No. 27 “Semitsvetik” with 16 years of work experience), and “Merry finger games for kids" O. S. Kolesnik (teacher at MDOU kindergarten No. 18 "Malyutka", Vysokovsk) (issue No. 1, 2012) and much more. This category of materials may not attract the attention of the average reader, but it undoubtedly represents a storehouse of knowledge for professional teachers.

And finally ART. We should not forget that the magazine also publishes literary works. Personally, for me, who includes my texts here, this category attracts the most. What also attracts me is the fact that preference is given to modern prose, which most publications for unknown reasons neglects. Modern in the best manifestations of this trend. I, who started with cyberpunk in my work, who at one time wore wires on my head, quite harmoniously fit into this category with my stories “Munich Heartbeats” (issue No. 2, 2011) and “Eyes the Color of the Sky” (issue No. 1 (3) , 2012). I couldn’t help but be delighted by the stories of the author German Snegov “Umbrella” and “The Trajectory of the Solar Thread” (issue No. 1(3), 2012), the fantastic story by I. Agapova “Signature Hook”, “Walking on the Bridge” by M. Abakin, fantastic story by E. Yasen “Unicorn” (issue No. 2, 2011).

TO SUM UP ALL OF THE ABOVE... The magazine “Bulletin of an Arts Teacher” is intended for those who live by art here and now, those who try to keep up with the latest trends in art, both practical, reflected in artistic literary works of our time, and theoretical, developed by professional teachers.

Oksana VOLKOVNITSKAYA, Slavyansk, Donetsk region. Ukraine

Method #2 - Name

Method No. 3 - Last name

McDonald's restaurant chain

Method #4 - Nature

Internet hypermarket "Platypus"

Method #5 - History

Method #6 - Mythology

Mikhail Goncharov,:

Method #7 – Compound Word

Method #8 – Acronym

Method #9 – Quote

For hobbyists, the product brand does not matter much. They are often indifferent to which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives the Leonardo company scope to create its own brands, bypassing the difficult path of dealership of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for brands, has at least 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning among the target audience and be based on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protectable. Before investing money in promoting a brand, it is important to clearly understand that the latter has exclusive rights in relation to the relevant goods and services.”

Today for professional naming - developing a commercially effective name for trademark, businessmen are more willing to pay good money. But before you pay money to naming specialists, you can try to come up with a name yourself. Often, the result of such an amateurish approach, after an examination carried out by reputable branding specialists, is considered very successful. Vadim Gorzhankin, General Director of PR & Brand of the Krasnoye Slovo agency, an expert in the field of marketing communications, talks about the 10 simplest methods for developing a name for a brand that can be adopted by every businessman.

Method No. 1 - Toponym (geographical name)

Pay attention to where your business is located or where your product or key ingredient comes from. Based on this principle, brands such as the Rublevsky meat processing plant, mineral water“Essentuki”, “Klinskoe” beer, “Vologodskoe” butter, “Finlandia” vodka, “Ochakovsky” kvass, “Shatura” furniture, “Winston” cigarettes, “Malibu” liqueur, telecommunications company “Nokia”.

Method #2 - Name

One of the most simple ways naming a company or product is the name of a person. Based on this principle, such brands as chocolate “Alenka”, beer “Afanasy”, frozen semi-finished products “Daria”, men’s magazine “Maxim”, women’s magazine “Liza”, car “Mersedes”, chain of dry cleaners and laundries “Diana”, fast food products were created. preparations "Alexandra and Sophia".

We initially planned that the brand would be a first-price product in its price segment. This is where the name came from, which seems to say “put me on the end”. And our main task is to participate in promotions, this is the peculiarity of promotion.

Method No. 3 - Last name

Along with the name, the surname can be the basis of the brand. As a rule, the brand name becomes not just a surname, but the surname of the company founder. For example, the Ford automobile concern, A. Korkunov chocolate products, Bochkarev beer, Smirnoff vodka, McDonald's restaurant chain, Levi's jeans, Brooke Bond tea, Jacuzzi hydromassage equipment ", Martini vermouth, Boeing airplanes, Parker pens, sportswear manufacturer Adidas.

Method #4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for naming specialists. It is worth noting that often an animal, plant or natural phenomenon is associated with the properties of a product: the Grad multiple launch rocket system, the Sapsan high-speed train, the Utkonos online hypermarket, the Kangaroo chain of salons for children and expectant mothers, cars "Jaguar" sportswear"Puma", car alarms "Alligator".

Method #5 - History

Often the name of a brand becomes significant historical event or character. It is worth noting that the exploitation of history is especially often used to form restaurant names. Examples include the Moscow restaurants Godunov, Pushkin, Graf-Orlov or Petrov-Vodkin. Many examples of “historical naming” are found in other areas of business: Napoleon cognac, Stepan Razin beer, Belomorkanal cigarettes, Lincoln cars, the Borodino trading and production group of companies.

Method #6 - Mythology

Naming specialists have not ignored mythology, which has become one of the most productive sources for brand names. For example, the Mazda automobile concern received its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea for the name of the drink “Sprite” was born in the 40s of the 20th century. At that time, baby Sprite, an elf with silver hair and a wide smile who wore a drink cap instead of a hat, was especially popular in advertising campaigns. A little later, his name became the name of a new carbonated drink - “Sprite”.

Mikhail Goncharov, On the network development strategy in the new market:

– We did not translate the name of the network in any way; the spelling will be in Latin transcription – Teremok. It doesn’t bother anyone that the phones are called Apple. There is a pharmacy chain called Duanereade in the USA, you can’t even read it. In America, strange names do not bother anyone. And we can tell you that there is a fairy tale in Russia about a teremok.

Method #7 – Compound Word

Quite often, a brand name becomes a compound word formed by adding two words together. For example, the commercial bank Alba Bank, the airline Aeroflot, the cellular operator BeeLine, the automobile concern Volkswagen, toothpaste“Aquafresh”, line of hair care products “Sunsilk”, credit cards “MasterCard”, TV channel “Euronews”, weekly socio-political magazine “Newsweek”.

Method #8 – Acronym

An acronym is an abbreviation formed from initial letters, parts of words or phrases, pronounced as a single word rather than letter by letter. Example: the abbreviation “GUM”, derived from “Main Department Store”, is pronounced as a single word gum, and not ge-u-um. i.e. not by letter. Well-known acronyms include the name of the musical group “ABBA”, formed from the first letters of the names of its members: Agnetha, Björn, Benny, Anni-Frid, or the name of the automobile brand “VAZ” (Volzhsky Automobile Plant).

Method #9 – Quote

A well-remembered brand name, due to its consolidation in the minds of consumers, can be a name or expression from a work of mass artistic culture: cinema, animation, music, literature, etc. Examples include brands such as Prostokvashino dairy products, the White Sun restaurant Deserts", a chain of leather and fur stores "Snow Queen", a chain of stores of building materials "Old Man Hottabych".

We held a master class at the Leonardo hobby hypermarket. Is it always necessary to create your own brand?

For hobbyists, the product brand does not matter much. They are often indifferent to which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives the Leonardo company scope to create its own brands, bypassing the difficult path of dealership of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for brands, has at least 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning. target audience and rely on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protectable. Before investing money in promoting a brand, it is important to clearly understand that the latter has exclusive rights in relation to the relevant goods and services.”

Do you remember how the heroes of the famous Soviet film hit “Moscow Doesn’t Believe in Tears,” which was released almost 35 years ago, argued over whether television would destroy the theater or not? As you can see, the theater is alive! And this is the best answer to pessimists who claim that very soon the Internet will supplant print media. Moreover, new magazines are constantly appearing, and some periodicals have been able to attract audiences for many years that require circulations of several hundred thousand or even millions of copies to meet their needs.

A little history

As you know, a magazine is called which, according to GOST, must have a constant heading. By the way, the idea of ​​notifying fellow scientists and the general public about new discoveries first came to the mind of the Frenchman Denis de Sallot. It was he who, with the approval of the all-powerful Minister Colbert, published the “Journal des Savants” in 1665, which a century later Voltaire called the prototype of all similar publications. By the way, it was Salo who introduced the concept of feedback, inviting readers to “send their comments so that they would also be published in the magazine,” and began to include illustrations, including very large ones. The first in the world very quickly gained popularity among the reading public. Therefore, it is not surprising that by the end of the 17th century in France there were already about fifty magazines of various directions.

The most distributed magazine in the world

As you know, most of the super achievements in various fields are published in the Book. So, it states that the most widely distributed magazine in the world is “The Watchtower”, its circulation is 40,000,000 copies, it is published in more than 180 languages. Since 1879, it has been published by the well-known organization of Jehovah's Witnesses; the magazine is sent to 236 countries around the world where communities of followers of this organization operate legally or illegally. True, in this case, the title “the most widely distributed magazine in the world” does not at all mean that The Watchtower is incredibly popular.

After all, it is known that very often “witnesses” have to resort to various tricks in order to convince some “soul” that, in their opinion, needs salvation, to read it or at least agree to take a look through it. In any case, at the moment, permission to distribute “The Watchtower” on the territory of our country has been revoked, so they often try to bring this magazine into Russia illegally, especially since the members of this organization have extensive experience in this type of activity. After all, for more than 140 years of existence, they were constantly persecuted by the authorities.

As for the content of the publication, it is enough to say that in the first issue of the Watchtower magazine for 1879, the main purpose of the publication was declared - “to help readers realize that the world is experiencing its last days.” As they say, no comments needed!

Popular magazines in Russia

Today, among the printed publications of our country, the palm in terms of the number of readers belongs to the TV guide “Antenna-Telesem”. Its weekly circulation is 4,077,288 copies. Of course, this is not enough to qualify for the title of “the most distributed magazine in the world,” but the figure is still quite impressive. The geographical coverage of the publication is also solid, including 72 cities in Russia and 4 cities in the CIS. In this magazine, readers can read a TV program, find out details about the lives of stars, find a huge number of crosswords and puzzles, and also get tips that will be useful when running a household.

Among the largest circulations one can also note such Russian magazines as “Everything for a Woman”, “Domashny Ochag”, “My Favorite Dacha”, “Secrets of the Stars”, etc. In addition, there are Russian versions of world-famous magazines that have our country has an audience of several hundred thousand people.

Printed publications for ladies and girls

The first Russian women's magazine was published in 1779. His goal was to introduce girls and women to the latest fashion trends and teach good manners. A little later, from the beginning of the 19th century, literary and entertainment magazines began to be published, and in the 1860s, gossip corners began to appear in printed publications intended for women. In addition, the advent of cinema led to interest in the lives of stars and gave rise to such a thing as paparazzi.

And even in Soviet times, the magazines “Rabotnitsa” and “Krestyanka”, originally created for propaganda purposes, published articles on home economics and psychology family relations and handicraft tips. But the real revolution in the field of women's press occurred in 1989. After all, it was then that the women’s magazine “Burda Fashion” began to be published in the USSR. It immediately gained enormous popularity, as it published patterns and diagrams by which women could sew their own clothes, which was extremely important in an era of general shortage.

Popular for ladies, published in Russia

Today in our country you can purchase periodicals for women in several areas:

• family and household, such as “Liza”, “Peasant Woman”, “Home”;
• elite, for example, “Cosmopolitan”, “Elle”, “Marie Claire”, “Harper’s Bazaar”;
• for young girls (“Elle Girl” and “Liza. Girl”);
• for mothers, for example, “Lisa. My child";
• dedicated to women’s health (“Women’s Health”, “Beauty & Health”).

In addition, magazines on interests, especially sewing, as well as knitting magazines, are extremely popular. For example, for many years Russian women have been looking for patterns for their handicrafts and photographs of current models in “Sabrina”.

The most popular magazine for real men

Of course, the most famous periodical for representatives of the stronger half of humanity is Playboy, the first issue of which was published in 1953. Although most people associate it with scantily clad beauties, different years works by Arthur C. Clarke, Stephen King, Stanislaw Lem and others were published there. As for Russia, the first Russian men's magazine, Medved, appeared in 1995. However, it lasted only until 2011. Today, the most popular publications of this type in our country, in addition to Playboy, include Maxim, Men's Health Russia and GQ.

Magazines for children's audiences

“Murzilka” and “Funny Pictures” - these names are familiar to many from childhood. In general, children's magazines have always been very popular in our country. Suffice it to say that the same “Murzilka”, the first issue of which was published back in 1924, was listed in the Guinness Book of Records as the oldest existing children's publication. Moreover, it continues to be published with a circulation of 85,000 copies, which is quite large for a children's periodical.

The most popular literary magazines in our country

The idea of ​​publishing literary works in periodicals arose in 1668 among a group of Italian writers. The magazine they published was called “Il Giornale de "Letterati”, which translates as “The Journal of Writers”. Later, their example was also followed by collegiums from England and France. As for Russia, the journal of A.P. Sumarokov is considered one of the first such publications However, they became truly popular in the 19th century, when representatives of the Golden Age of Russian literature began to publish in them. As for modern times, when listing the names of famous magazines of this type, one cannot fail to mention “Ogonyok”, “. New world”, “Foreign Literature” and “Friendship of Peoples”.