| 25.09.2014

Today, almost any person, entering a store and faced with a huge assortment of goods, thinks about what exactly to buy. Many people look at the price, the manufacturer, and the quality. A considerable number of buyers also pay attention to appearance packaging, which may ultimately play a decisive role.

“Clothing” in this case is of great importance. People love beautiful and original things, and are often willing to overpay for them. And if the packaging is not only cute, but also functional, memorable and bright, rest assured: this product will not stay on the shelf for a long time.

Today we would like to show you an interesting selection consisting of 23 photographs of unusual and creative product packaging that will not leave any viewer indifferent. We had a lot of fun while collecting these images and are now sharing this beauty with you. Get inspired and enjoy!

This oil is not just an oil, but also creative packaging, where the lid also plays the role of a knife. If you don’t have any cutlery on hand, it doesn’t matter, you can always make a sandwich!

Lollipops to reduce appetite, created specifically for ballerinas. If you pull the wrapper's tails to open it, the ballerina in the picture will do a pirouette.

Cole & Weber United

Incredible beautiful packaging made of natural wood for a bottle of wine. The main thing is not to confuse it with firewood!

Agree, this tea bag looks much more attractive than a regular one. And besides, the tail will not fall into the cup!

Fun packaging for kids' Converse shoes - little ones will love unpacking this box! The five boxes are stacked in the shape of a star, the Converse signature.

Concept: “faceted” packaging for Doritos chips was designed, but not delivered on time, by designer Petar Pavlov from Macedonia. But this doesn’t make the idea any less creative.

Festina Watches

This packaging perfectly shows the main advantage of the product and its quality. Festina waterproof watches are sold in bags filled with water. Everything is visible and understandable without unnecessary words.

Even an ordinary set of 200 nails can be presented in a new way. This packaging is convenient and practical, and also helps to avoid unpleasant incidents during work. The box can be fastened to your belt. This is what truly caring for people looks like.

Continuing the theme of tea bags. Originality and practicality in one bottle (bag?) - the main packaging is made in the shape of a closet, in which T-shirts and tea bags hang on hangers.

Towels, like pencil erasers, are designed to keep things clean.

Nike

Nike has released a limited edition of sports shoe boxes that feature a stadium design on the inside. Cool!

If on a shelf in a supermarket among all the variety meat products if the meat was in such packaging, it would definitely be in great demand!

Design agency KOREFE proposed an unexpected packaging option for Mustang jeans, thereby demonstrating the strength and reliability of the product. This is not jeans in a box, but a box wrapped in jeans.

Note

Headphones, originally packaged in the form of notes.

Spark

The powder in such packaging definitely cannot be confused with anything else.

The Deli Garage: Parmesan Pencils

The KOREFE agency never ceases to amaze. Three types of Parmesan cheese are packaged in the form of pencils and equipped with a special sharpener. There is a scale on the wrapper that you can use to figure out how much cheese you need to grind, for example, for one serving of salad, and you can also see the number of calories.

The Deli Garage: Brickstones

Have you ever tried brick cake? KOREFE has presented a packaging design for cake mix in the form of a cement bag. Molds for baking edible bars are also included. Now you can build your own unique and inimitable cake!

The Deli Garage: STOP THE WATER WHILE USING ME!

Protecting nature and the external environment is an important topic. Dispensers for detergents designed from completely biodegradable material. The design is minimalist, paint was used in very small quantities. The inscription on the dispenser calls for protecting the environment: “Turn off the water while using me!”

Pizza idea

Eating pizza with your hands is cool, but sometimes it can be unhygienic. With such oven mitts, you don't have to worry about getting your hands dirty.

Rellana Woolly Heads

The original label was designed by Ogilvy & Mather for Rellana Wool, which is intended to create warm hats and scarves.

The unusual shape of this soap resembles multi-colored stones.

Honey from Klein Constantia

Designer Terence Kitching created this packaging for Klein Constantia honey. The outside of the box resembles a beehive, made of wooden planks, and inside it is decorated in the form of a honeycomb. In addition to a stylish jar of honey, each box also contains paper figures bees

LH2O

LH2O packaging was designed by designers for the brand mineral waterÁgua de Luso (Portugal). Bottles made in the shape of polyhedrons not only impress with their design, but also compactly group together, which saves space during storage and transportation. On store shelves, these water bottles stand out among others.

See also the second part of the selection of original packaging for the product.
Which of these things would you be happy to buy?

" Every product manufacturer knows that the appearance of packaging plays a big role in choosing a product. How to attract attention to a product if there are dozens of similar ones nearby? Make attractive packaging. How to motivate a visitor to a market or online store to purchase your product? Create attractive and functional packaging.

Modern packaging is characterized by the following features: practicality, aesthetic appeal and efficient use of materials, in particular environmentally friendly ones. Let’s look at this using the example of the winners of the A’ Design Award & Competition in the field of Packaging Design.

Collectible tea packaging from Lin Shaobin.

According to designer Lin Shaobin, the packaging design should have a distinctive visual effect and be reminiscent of traditional Chinese tea drinking. The packaging emphasizes the peculiarity of the tea ritual - it is made in the form of a scroll with elements of ancient calligraphy and Chinese painting.

Piano Gift Box for Marais Cakes by Kazuaki Kawahara.

In Japan, the piano is considered a special symbol of elegance and splendor. This is where the designer drew inspiration - the piano is an instrument that creates beautiful melodies from combinations of sounds of each note. "We know that you will be giving this gift to someone important to you, and you want to give them something that has been made with care and attention." Using this design, you can create any size keyboard, from one octave to full grand pianos with 88 keys and even more. For example, for one octave of 13 keys, 8 cakes are used. A piano with 88 keys will consist of 52 cakes.

Nikita paste from Nikita Konkin.

Russian designer from Moscow Nikita Konkin created stunning packaging for different types paste “I was in love when I made this packaging and maybe that influenced me, although it could have just been a coincidence.” Using the peculiarities of the paste’s shape, the designer created a package that cannot fail to attract attention, as it presents the benefits of each type of pasta so organically and aesthetically.

Eggs Hive Egg Packaging by Chaiyasit Tangprakit.

Who among us, when buying chicken eggs in a store, has not thought that the packaging could be made more functional? A designer from Thailand offered his own version of practical and original packaging - the main goal was to create simple and reliable packaging that would reduce the risk of damage to the product during transportation. And the designer came to mind... beehives! In his opinion, the hexagon shape best suits the idea. The packaging is made from environmentally friendly and durable craft paper, which is recyclable, and does not use glue - the dividers are placed using insertion technology.

Funny Honey packaging design by Lu Zhao.

An example of a colorful interactive honey package – why not play checkers, combining business with pleasure. The package contains 60 bottles of honey, with 6 cap colors (10 bottles for each color). When the packaging is opened, it resembles a chessboard, only not for 2 opponents, but for 6, on which you can play checkers. Moreover, you can play with both full and empty bottles thanks to the different colors of the caps. According to the designer, such packaging improves interaction between people and makes the process of enjoying honey a pleasant and fun experience.

French fries bag from Dong Jiang.

Functional packaging « Small pocket» for French fries allows you not only to enjoy the taste of your favorite dish with ketchup even on the road, but also to take care of your health. Typically, ketchup is served in color-printed trays that contain organic pollutants and heavy metal oxides. To reduce the risk of cancer, the designer created packaging that is safe for health and meets sanitary standards. So now it’s not only tasty and environmentally friendly, but also more convenient for those who don’t want to spend a long time in a restaurant.

Rice bowl gift wrap by Tengxian Zou.

When creating packaging for an agricultural brand, Chinese designer Tengxian Zou set himself the goal of not only creating attractive, inexpensive packaging, but also creating a product design that evokes interest in traditional Chinese culture. The packaging has two absolutely identical shapes, which, when connected, form a polyhedron, which completely eliminates the risk of incorrect assembly. In one part there is a bowl, in the other there is a bag of rice. In addition, there is no print on the packaging, so, according to the designer’s idea, both look more perfect.

Packaging design chocolates by Lu Zhao, Jian Zhang, Chaoyi Wang.

Practical and cheerful packaging of chocolates is made in the shape of a chessboard. Each chocolate bar has an individual packaging that easily turns into a chess piece.

Instant Noodle Box by Ding Jian, Cao Weizhi, Chen Yuru, Li Changhan and Yue Cuifeng.

When preparing instant noodles normally, many are faced with the problem of missing bowl or inconvenient packaging. Called “Enjoy the Moment,” this design has everything thought of. The small size of the box when preparing noodles expands for greater comfort during eating. In addition, the lid and fork always remain clean; you don’t have to think about where to put them so as not to get dirty.

Just open the lid, pour water into the bag, and secure the lid with a fork to create the effect of hot steam. After 1-2 minutes, remove the plug and lower the holder ring down. Bon appetit!

We deal with packaging of various products every day. It is not surprising that designers pay great attention to its beauty, originality, creativity and attractiveness. We offer an overview best examples, demonstrating the main trends in the development of packaging design in various areas of production.

Very original packaging for wine. Who would have thought that good quality wine could be served in a paint bucket? The project was developed by the Lithuanian advertising company McCann Vilnius. Stunning red wine from the French Beaujolais region in such an original packaging is very convenient to store and use, because the packaging is equipped with a convenient pouring device. In addition, there is a color scale showing the amount of wine consumed. A person will always know how many glasses he has tasted, because the color of the “teeth” on the scale depends on the amount of wine he drinks.

2. Happy eggs

Eco-friendly egg packaging made from hay. It was created by Warsaw designer Maja Szczypek from the Academy of Fine Arts. In 2013, she won the “Make Me!” competition for young designers.

From childhood, mothers teach children that they need to share everything. This idea was taken as a basis when creating the original can of the popular drink. Although water is considered the healthiest, most beneficial and effective drink To quench your thirst, cold carbonated cola certainly still holds its own. The Coca-Cola Double Can is currently only available in Singapore and looks like a standard 360ml can. But just one twist separates it into two small 180 ml jars.

The designers of Backbone Studio came up with a very original packaging for a jar of honey in the form of a wooden beehive! Beautiful eco-packaging looks very natural! A real beehive, but without bees!

German designer Johannes Schulz has developed a very interesting container for vodka.
Each bottle features a 3D drawing of the spine and chest person. The idea is that this brand of vodka has a real “backbone”, so customers can confidently trust trademark. But whether this form of serving everyone’s favorite drink will interest customers, or, on the contrary, will scare them away is a mystery!

The fitness center has teamed up with a local bakery to produce some really fun Fit Buns. The packaging closely resembles the torso of a muscular man. This idea turned out to be very successful. The number of visitors to the fitness center increased by almost 25%.

The unusual handles on the bags are convenient cardboard hangers. The idea belongs to Aliki Rovithi.

Prompt Design has created a series of original T-shirts featuring supermarket products. Moreover, the packaging of the T-shirts makes them as close to the real products as possible.

Very unusual packaging for cookies! Different faces The packaging indicates different flavors and aromas. The package opens exactly where the mouth is in the picture. As soon as the package is opened, you can see the cookies inside. The project was developed by students of the British Higher School of Design in Moscow.

Skinny packaging for jeans! And if you take two and put them side by side, they look almost like real legs!

If children, especially boys, have no desire to eat an orange, apple or pear, why not play with them interesting game with rockets and astronauts. Surely everyone will like space food.

Sometimes, after cutting your finger, applying a band-aid may not be so easy. BANDiful solves this problem with special packaging that makes covering a cut or wound a breeze.

We present to your attention a selection that contains all the most interesting and revealing things from the field of packaging design, the work of the winners of authoritative design competitions and design features different countries peace.
The packaging designs below are definitely one of a kind. It makes you want to get the product regardless of what's inside. This is the most creative and unusual packaging, remaining only at the concept level or successfully implemented into reality.

2. Milk. Masterfully mastering the secrets of typography, Canadian designers Julien De Repentigny and Gabriel Lefebvre presented a milk packaging concept that would make even illusionists jealous.

3. “Anti-theft” lunch bags.”

4.

5. Stadium in a Nike box.

6. Japanese bun.

7. Note headphones.

8. Sophisticated minimalism from designer Corinne Pant.

9. The packaging of honey is made in the shape of a beehive, upon opening which the buyer sees a jar of honey literally covered with bees.

10.

11. Vodka Smirnoff Caipiroska.

12. To emphasize and highlight the fruity component of vodka, the designers wrapped the bottle in a label imitating the skin of a fruit.

13. Removing a label is like peeling a fruit.

14. Spaghetti “New York”. The shape of the spaghetti repeats one of the symbols of the city - the Empire State Building.

15. Butter! Better!”

16. Disposable package of butter and wooden knife “2 in 1? by designer Yeongkeun.

17. Scanwood kitchen appliances. Made from natural wood. Design by Goodmorning Technology.

18. Blush matches.

19. Incendiary sampling from the lingerie brand and Berlin-based BBDO.

20. Porkinson pork sausages. The packaging from designer Jones Knowles Ritchie embodies English style and affluence.

21. Fruit jelly.

22. Notice that the letter Q in the product name is shaped like a cup with a spoon. Designed by Marcel Buerkle.

23. Wine in plastic glasses.

24. Chewing gum Gubble-boom.

25. Under each face there is a skeleton. Design by jjaaakk design.

26. Gloji juice. The packaging is made in the form of a red-hot light bulb, which is closed with a screw-on lid.

27. Medicine Nobilin.

28. Open fire on heavy food.

29. CD.

30. Disc of the Lithuanian musical group SHIDLAS, album “Postmodern Salami”.

31. Oatmeal"Breakfast".

32. The packaging plays on the word breakfast, which is divided into break - break and fast - quickly. The packaged mixture already contains the required amount of salt and sugar. Just open the package over a boiling pan, and a quick breakfast is ready.

33. Gortz shoes.

34. Kleenex napkins.

35. The “Perfect Slice of Summer” series was developed by Kimberly-Clark senior designer Jennifer Brock with the assistance of Los Angeles-based illustrator Hiroko Sanders.

36. tPod tea.

37. With a label in the shape of a boat, your thread tea bag no need to fish it out from the bottom of the cup.

38. Ford Ranger Extreme truck. JWT Agency, Kuala Lumpur, Malaysia.

39. Tea-shirt. The tea packaging is made in the form of a cabinet, in which stylish tea T-shirts hang on hangers.

40. Energy drink“A Portion of Bloody Energy.” In accordance with the name of the energy drink, the packaging was also chosen - a blood transfusion package.

41. Kitchen sponge.

42. Packaging for medicines.

43. To make the process of taking pills more desirable, designers volunteered to create Medi Flower packaging with potted flowers, in the petals of which the very pills are stored.

44. Coconut milk.

45. Royal tea. The German design studio Donkey Products has developed a design for tea bags with paper floats in the shape of members of the royal family of England.

46. ​​Anti-smoking pack. Designer R.J. Reynolds believes that such packaging could become an alternative to the inscription “Smoking Kills” on cigarette packs.

47. Spark washing powder. Packaging design by Korean studio Aekyung.

48. Condoms “No more sex.”

49. Good humor and slight irony make the packaging attractive to target audience.

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51. Rellana Wool yarn. Rellana Wool is intended for making scarves and hats. Yarn for warmth.