Any individual, according to which one can judge him, his hobbies and standard of living. One person can characterize another just by looking at him, so people do not even suspect what others think about them.

But it is worth noting that judging a person by appearance is wrong; perhaps, due to certain circumstances, he is forced to look like that. After all, life is a complex thing, and there are different situations in it.

Etiquette in the culture of appearance

The first thing people notice when meeting a person is what he is wearing. Clothes make up 90% of the entire appearance, which is why its choice should be given due attention. That’s why the proverb about people being greeted by their clothes is relevant.

Appearance can tell about a person’s inner world and his moral points of view. Clothes speak about a person's tastes and preferences.

If a person is dressed to the nines, then we can talk about his refined taste and status. When choosing an outfit, its color plays a big role. According to psychologists, clothes should be selected according to the place, nature and time of a particular event.

What is called appearance?

Appearance is a concept that is important for every modern person. The present and future of the individual depend on it. For example, in order to meet a guy, a girl must have a beautiful appearance that will attract attention to her person. But not only does a person’s appearance play a role in his personal life, it also affects his career. Worth choosing for an interview official style, if you want it to end well and get hired.

But it’s not just clothes that can make a first impression. To impress a person, you need to choose a good outfit and show your best emotions and qualities. The most important thing is not to seem like a fool, and it is better to follow the example of business women who have achieved success in their lives.

Each of the girls is unique, and in order to please a guy, you need to show your exclusivity. It is necessary to demonstrate your talents, if you have them. To create an attractive appearance, it is recommended to use cosmetics, wear beautiful clothes, show your intelligence and look at the world correctly.

Business man

Appearance can indicate a person's status. If we are talking about a business person, then companions and employees can determine his professional status, income level, reliability and success by his suit.

If a person comes to a meeting in an expensive outfit, he should be combed and smell good. First, anyone is judged by the way he is dressed, and only then are his other qualities noticed.

But in order to appear to your partner as a worthy person, you should not show off your wealth in front of him; you need to behave as usual, without showing how you prepared and dressed up for this reception. Also, you should not wear jewelry to a meeting with a business partner, this way you can show that you are not serious.

Appearance tells about a person’s profession and hobbies

Each individual is a psychologist in his soul, and, seeing a stranger in front of him, he begins to mentally imagine what he does in life, how he lives and what he is interested in. There are people who betray their lives with their entire appearance. For example, it is very easy to spot a teacher or cultural worker among a crowd. As practice shows, most people choose clothes for themselves according to what they are interested in and do.

The profession leaves a significant imprint on a person’s appearance. After all, if people work in an office, then most likely they will be wearing a formal suit.

If we are talking about creative individuals, then they are more likely than other people to use extraordinary clothes and seemingly incompatible styles in their wardrobe. In order to look unusual, it is enough to complement your look with accessories.

People who belong to popular trends - goth or emo - stand out from the crowd immediately, since they have their own wardrobe. The Goths are all black, emphasizing their isolation and solitude.

Addition to the appearance

Natural beauty complements the appearance, for example, expressive eyes or beautiful posture, which speak volumes. In addition, gestures and facial features can convey much more about a person than his clothing.

If we are talking about open people, then they are almost always on the move; they can rarely be seen sitting on a chair with their legs or arms crossed. They are open not only with their souls, but with their whole body.

If we are talking about a reserved person, then he dresses strictly, practically does not use makeup, and shyness can be seen in his manner of communication and gait.

At a subconscious level, an individual is able to feel the energy of another person. If she is warm, then everyone can understand this; all people want to communicate with such a person, they admire and respect her.

A person's clothing and appearance are assessed only upon initial acquaintance. After all, very often appearances are deceiving, and a person begins to open up some time after meeting.

Accessories

If we are talking about a business person, then he must wear accessories and jewelry. The description of appearance is based primarily on clothing and accessories.

If a woman takes a handbag with her to meetings, then the latter must be one of the genuine leather. All items where documents are stored must be made of the best materials.

An indispensable attribute of any business person is a watch, which indicates that the individual values ​​time. You should give preference only to expensive models to emphasize your status.

You shouldn’t get too carried away with jewelry; it’s better to wear an inconspicuous bracelet and a ring on your ring finger. If you want to show off your arsenal of jewelry, then you should wear them only for evenings or holidays.

Men should wear cufflinks to meetings, preferably made of gold or silver. Typically, cufflinks should be paired with a tie clip and can be decorated with small stones.

Also, any business person should have a fountain pen and a notepad for notes.

Requirements for a person's image

When it comes to entrepreneurial activity and working in a serious company, there are special requirements for the appearance of employees. If a person adheres to a businesslike appearance, then this can be called the first step on the path to success and career.

The following requirements for the appearance of a person working in a prestigious company can be presented:

• Compatibility of materials texture.
• Unity of style.
• Matching the style and the situation the employee faces (office work, negotiations, business trip, personal meeting).
• When choosing an outfit, you need to adhere to the three-color rule.
• Combine quality clothing and shoes with accessories. For example, a document folder should resemble a person’s shoes in texture.
• Ability to match colors when choosing a costume.
• Compatibility of drawings.

In addition to a neat suit, a person must have accessories that will highlight his individuality and business style.

How to behave at a reception

Remember: the success of a person’s business directly depends on a person’s appearance and how he behaves during negotiations. It is necessary to sit straight and open, without covering yourself with your hands - this indicates the openness of the person. If a man crosses his legs, he must ensure that his trousers do not rise above his toes. In this case, you should not hug your knees with your hands, and it is also not recommended to swing your leg. Remember that you are at a business meeting. It is best to sit in the middle of your armchair, sofa or chair.

When a woman sits on a chair, she can cross her legs, but this is not allowed if she sits on an armchair or sofa.

If you suddenly feel like coughing at a meeting, you need to turn your head to the side and do this by covering your mouth with your hand. When you are sick and need to go to an appointment, do not forget to take a handkerchief. If you want to sneeze, you need to try to do it quietly.

Also, for any businessman, it is important how he will look - his suit and the perfume that he will use are important.

The article discussed what it looks like business man and how he should behave. If you have never met such people and you don’t have a picture of their appearance in your head, then you can find information about what their appearance should be. Photos of any successful person will help you with this.

Below are some tips on how to behave at business meetings. First of all, you need to remember that there are no trifles in this matter.

It is not necessary to buy an expensive suit; the most important thing is that the outfit is in good condition, fits properly, is clean and ironed. A businessman's shoes must be cleaned.

If we are talking about female image, then her clothes should be complemented by accessories, hairstyle and makeup. The most important thing is to emphasize individuality.

The phrase that one meets people by their clothes has long become banal and uninteresting. However, a person's appearance has always been and will be his business card. However, the problem of those who do not know what business attire is also remains relevant. A formal suit is not always appropriate for meetings without ties, and summer shirts will not be to the taste of those around you at every business meeting. What kind of business person is he? The answer to this question will help solve many problems.

Business appearance - what is it?

First of all, business people with whom others want to interact are distinguished from others by such character traits as accuracy, organization, dedication and the ability to value their own and other people’s time. Moreover, the manifestation of the inner core is always reflected in clothes. Neatness and neatness - this is the appearance of a business person that is the key to good impression. At the same time, unkempt, wrinkled, or even completely dirty clothes are immediately associated with forgetfulness, unnecessary fuss and unreliability. In order not to become an object from the second category, it is worth remembering what types business style exist today.

Regardless of gender, the nuances that relate to business clothing are the same for everyone. Each company or firm dictates its own dress code during working hours. However, in nature there are only two types:

1. Conservative dress code. This style is characterized by uniformity of rules for all company employees and does not accept exceptions. Suits, blouses, socks and even buttons must strictly correspond to acceptable colors. This style is a must for those who hold meetings outside the office, and the colors in most cases are corporate.
2. Contact dress code. This style is more suitable for meetings with colleagues after hours. For example, on gala evenings and other informal events. Main principle– maintaining the limits of decency and elegance. Formal suits and shirts can be replaced with loose trousers and blouses without a jacket. Women can do more bright makeup and add various accessories to your look.

In a business environment, you should adhere to the rules of a conservative dress code. For representatives of different genders, the requirements will naturally be different.

What should a business man look like?

The most acceptable attribute of clothing for a modern businessman is a suit. This classic form of clothing will always be relevant. However, there are also small details men's wardrobe like vest, belt and socks. How to combine them correctly to create the image of a business person:

• the length of the trousers should be such that they fall slightly onto the shoes in front and reach the beginning of the heel of the shoes at the back;
• the most preferred type of jacket is “English”, i.e. classical. It has two vents at the back and adds elegance to any pose, whether the man is standing or sitting;
• If a man wears a vest, then it is worth remembering that it cannot be too short. The shirt and belt should not be visible;
• Nylon and knitted shirts are highly discouraged in a business wardrobe. You should also not wear a short-sleeved shirt under a jacket;
• the collar of the shirt should be one or one and a half centimeters higher than the collar of the jacket;
• The belt doesn't go well with the suspenders. You should only wear one thing;
• Socks, regardless of the type of suit, should match. White and too long are not acceptable.

A few more tips for different situations: it is better to wear light suits during the day, and dark suits in the evening. At any formal meeting, it is better to wear the jacket buttoned. You can unfasten buttons at a gala banquet or in the theater. Also, any man should have two handkerchiefs in his arsenal. One is in the trouser pocket, and the other is in the inner pocket of the jacket.

Business woman view

Now we’ll talk about what a business woman should look like. Representatives fair half have more choice in styles and types of materials for clothing. The main thing is that the image matches the situation in which the lady is located. So, a few words about what a business woman should look like:

And a few more tips: luxurious dresses in daytime don't put it on. The best replacement would be a dress-suit. Blondes prefer to wear clothes of blue color, and for brunettes - yellow. For those who have pink tint facial skin is most suitable White color. And black color is able to absorb the shine of other colors.

Material from a survey of residents was used. aged 18 to 55 years old on the questions: 1. Is first impression important? 2. Can successful man be unattractive? 3. For whom is it more important to be attractive?

"Who feels his own

attractiveness - becomes

attractive"

(Johann Goethe)

In this article we will analyze with you the influence of appearance on the opinions of others and whether we need this opinion at all.

They say first impressions are the most important. Men and women all over the world spend a lot of time and money on their hair, clothes, appearance and trying to match the latest trends. Why are they doing that? How can this be explained from a psychological point of view? This is exactly what I will try to reveal in this article, based on the findings of statistics and a survey I conducted of residents of the city of Alchevsk, Lugansk region.

The following question has arisen: How does attractiveness and appearance affect success in life and does it affect it at all? In a civilized and modern society, a person with an unkempt appearance cannot succeed, because if he cannot cope with his appearance, then neither can he with a serious business. And in general, you don’t really want to deal with an unkempt person, because the first thought will be “If he doesn’t take care of himself... maybe he won’t take care of his affairs either?”

A well-groomed appearance is the key to success in social life and in love. When a person is neat and looks good, on a subconscious level you want to do business with him. From the point of view of psychological statistics, this can be explained as follows:

- 55% of an opinion about a person depends on visual impressions of him,

- 38% from the manner of speaking, and only

- 7% - from what the other person says.

People have always spent a lot of time on their appearance and, as a rule, try to look better than they really are. This is largely influenced by the fact that the determination of a person’s social status is directly related to his appearance. An attractive appearance can be compared to a green traffic light that is lit for a person. Sometimes there are people with not beautiful, but bright appearance, who have a certain attractiveness and energy. Whether the appearance is right or not, it must be convincing. If this is so, then a person can achieve success in life. We can have amazing talents and be good people, but this will not be taken into account if we do not pay enough attention to our appearance. Every time we meet a person for the first time, we pay attention to how he is dressed. No matter how terrible it may sound, we judge a person by his appearance, because... We are seeing this person for the first time, and we cannot form an opinion about him based on any other characteristics. It must be said that the success of your activity depends 60% on correctly selected clothes. Regardless of the nature of your activity, you should always look good. So,

First impression and attractiveness.

In psychology, there are three factors in forming the first impression of a person:

1. superiority factor;
2. attractiveness factor;
3. factor of attitude towards us.

Let us consider the manifestation of these factors in the formation of the first impression of another person in more detail.

1. Superiority factor. People entering into communication are unequal: they differ from each other in their social status, life experience, intellectual potential, etc. When partners are unequal, the most commonly used perception scheme is called the superiority factor. The perception scheme is as follows. When we meet a person who is superior to us in some important parameter for us, we evaluate him somewhat more positively than if he were equal to us. If we are dealing with a person whom we are superior in some way, then we underestimate him. Moreover, superiority is recorded in one parameter, while overestimation (or underestimation) occurs in many parameters. This perception scheme begins to work not with every, but only with really important, significant inequality for us.

2. Attractiveness factor. The effect of this factor in the perception of a person is that, under its influence, some qualities of a person are overestimated or underestimated by other people. The operating pattern of this factor is such that if we like a person (outwardly), then at the same time we tend to consider him smarter, better, more interesting, etc., that is, again, to overestimate many of his personal characteristics.

The more physically attractive a person is to us, the better he seems in all other respects; if he is unattractive, then his other qualities are underestimated. But everyone knows that in different time different things were considered attractive, that different nations have their own canons of beauty. This means that attractiveness cannot be considered only an individual impression; it is rather of a social nature. Therefore, signs of attractiveness should be sought first of all not in this or that eye shape or hair color, but in the social meaning of this or that human characteristic. After all, there are types of appearance that are approved and not approved by society or a specific social group. And attractiveness is nothing more than the degree of approximation to the type of appearance that is maximally approved by the group to which we belong. The mechanism of perception formation according to this scheme is the same as with the superiority factor.

It is important to emphasize that the attractiveness factor strongly influences the content of the emerging idea of ​​a person only at the moment of forming the first impression. In the future, the assessment of this person increasingly begins to be determined by the nature of interaction with him and the value of his deeds and actions.

3. Factor of attitude towards us. This factor acts in such a way that people who treat us well are rated higher than those who treat us poorly. A sign of attitude towards us, which triggers the corresponding perception scheme, is everything that indicates the partner’s agreement or disagreement with us.

Having identified the subjects' opinions on a number of issues, psychologists introduced them to the opinions of other people and asked them to evaluate these opinions. It turned out that the closer someone else’s opinion is to one’s own, the higher the assessment of the person who expressed this opinion. This rule had a retroactive effect: the higher someone was rated, the greater the similarity found in his views with their own. The conviction in this supposed “kinship of souls” was so great that the subjects simply did not notice any disagreements with the position of the attractive person. It is important that there is agreement in everything, and then the factor of attitude towards us comes into play.

The perception of a person begins with clothing, hairstyle, intonation of voice, and physical characteristics. From these sensory perceptions and emotions, the first impression is formed. Remember? - “They greet you by their clothes.” An attractive image for a leader is one of the most important conditions for success; it is the art of managing experience at an irrational level. The need to create an attractive image is obvious because you never get a second chance to make a first impression!

How do we imagine a leader? This gloomy, unkempt man? No! He is attractive, confident and has a number of positive characteristics. Correctly chosen business style always distinguishes a person from the gray mass. The first thing that catches your eye is the smell of expensive perfume. Feeling a pleasant aroma, we want to be close to this person and do business with him. A business person's hairstyle is always neat. A successful person is always in a great mood. Despite his steely attitude in life, he often jokes. Business clothes are always in perfect condition. He's well-groomed. The shoes of a business person are of particular importance. The colors of the accessories must be the same tone.

To prepare for this article, a survey was conducted of residents of Alchevsk, Lugansk region aged 18 to 55 years, on the following questions:

1. Is first impression important?

2. Can a successful person be unattractive?

3. For whom is it more important to be attractive, for a man or for a woman?

The following results were obtained:

100% of people believe that the first impression is very important; 38% believe that a successful person may well be unattractive,

62% - believe that a successful person cannot be unattractive,

14% - believe that it is more important for a man to be attractive,

60% believe that being more attractive is more important for a woman,

26% believe that it is for them for both men and women.

Based on this, I want to draw this conclusion: appearance and attractiveness are very important in modern society. The perception of a person begins with clothes, hairstyle, voice intonation, physical characteristics... As terrible as it may sound, we begin to judge a person by his appearance!

Most people think that a successful person must be attractive. There is an opinion that a successful person should take care of himself and should always and everywhere look attractive. He must also be neat and tidy. But some people think that if a person is successful, no one cares about how he looks. He is successful, and that's the main thing.

Some people think that men should be attractive, some people think that men and women... But most people think that it is more important for women to be attractive. I believe that everyone should take care of themselves. And it doesn’t matter whether you are a man or a woman, successful or not... You should always be dressed neatly, tastefully, because you don’t know what kind of day awaits you, how it will end, what new acquaintances there will be, after which you will never There will be no second chance to make a first impression!

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An integral attribute of the wardrobe business man are classic suits that never lose their relevance. However, no less important elements of an external business appearance are such as a belt, vest, tie and socks. They should fit perfectly with the suit - for example, the length of the trousers should slightly cover the front of the shoe and reach the beginning of its heel. When it comes to jackets, the most preferred type is the English jacket with two vents at the back, in which a man looks elegant and presentable regardless of his pose. A vest worn under a jacket should not be too short - it should cover the shirt and belt.

Light business suits should be worn during the day, while dark ones are reserved for evening events. At formal meetings, the jacket should be buttoned and a handkerchief should be kept in its inner pocket. As for ties, you cannot use bright and provocative accessories made of cheap fabric in a business ensemble. The most popular business option is a tie made of pure silk or satin - and its quality cut plays a very important role. Business men's shoes are ideally dark-colored shoes or low shoes/boots, made of smooth genuine leather and complemented with plain laces. There should be no decor on business shoes, and their toe should be rounded or slightly pointed. The color of shoes/boots must match the color of the suit, so it is advisable to choose shoes made of universal matte leather.

Women's dress code

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Business women have more choice in their dress code - they can wear a jacket with trousers or a skirt, complementing the ensemble with a tie or scarf. The color range of women's business suits is presented in black, blue, grey, blue-green, beige or olive. Blouses for a suit usually have pastel shades, and pullovers and turtlenecks worn under a business vest should be plain. Under a jacket, a business woman is recommended to wear formal dresses in the above shades.

As for women's business shoes, they should be made of natural matte leather, their heels should not exceed average height, and their toes should be closed. Makeup is also an invariable attribute of women's business style. A businesswoman's hair should always be well-groomed and stylishly cut so that it can be styled in a formal or any other hairstyle appropriate to the occasion. Business makeup does not imply brightness and excessiveness - you should use discreet soft shadows, eyeliner, foundations and powder, while the color of lipstick can be anything except frankly provocative or inappropriate shades.

Many of us have never thought about what a “business person” is. Ask someone you know to give an accurate and complete definition of this concept, and you will see that most people will find it difficult to answer this seemingly simple question.

But if you ask about what a business person should look like, the overwhelming number of answers will begin like this: “This is a man in a suit.” Of course, politeness, a neat, smart appearance, and many other factors will be mentioned. But the main, integral attribute of his appearance will almost unanimously and without hesitation be called a suit.

It is safe to say that it has become the “work clothes” of a business person. In it, business people sit down at the negotiating table, make visits, it is customary to go to a restaurant in it, and so on - it’s impossible to list everything!

We can say that a suit is a person’s “calling card”. After all, first of all, they look at how a person is dressed. Very often, the first impression remains in the memory of people we meet for a long time. Therefore, neglecting your appearance is an unforgivable mistake. It will be difficult for you to change the image that a person created when he first met you.

For example, neatness and smartness in clothing are very often associated with organization in work, with the ability to value one’s own and other people’s time. And, conversely, laxity is a synonym for fussiness, forgetfulness, that is, qualities that are usually regarded negatively when communicating with people.

It has long been the custom that men dominate everywhere: they lead regions, are directors of enterprises, and production managers. What about the woman? She provides support and takes care of the family. However, the wife, mother and housewife begins to understand that she is missing something, she cannot realize all the creative potential inherent in her. In no country in the world has the eternal dispute about the right of women to participate in the public and state life of the country on an equal basis with men been resolved naturally through formal voting or distribution of responsibilities.

You can recognize a future businesswoman at school: she is a capable girl, but, according to teachers, sometimes with hooligan habits. But in fact, she is simply protesting against school drill, fighting for her freedom, striving for knowledge and power at the same time. She often behaves like a boy, because already in adolescence she is oppressed by the difference in requirements for the two sexes. She proves her right not to be a good girl, as is often required of girls at school. And studying comes easy to her, even if she sometimes doesn’t learn her lessons. The first difficulties appear at the institute.

Often the selection committee acts, as they say, on the basis of gender: girls are given less preference in exams than boys. As one old professor said, there is no need to waste time on young ladies. After graduation, they will still marry wealthy men, will not work, and will take care of the house and children. Only young men can be raised to be true scientists, and it is not a pity to waste time and effort on them.

But the future businesswoman is not at all going to limit herself to diapers and the kitchen! However, you cannot convince teachers, and therefore it is sometimes more difficult for a girl to go to college than for a boy. Especially where there are few young men or where the specialty is initially considered “male”. And if such a girl nevertheless makes her way and enrolls, then you can be sure: in terms of intellectual abilities, she is much higher than those young men who were accepted with her.

In the past, such girls became Komsomol leaders, but now they are starting to break into business from their student days. They confidently move towards their intended goal - the boss’s chair.

1. Image is the path to success

“You're greeted by your clothes” goes the old saying, because the clothes you wear may not make you easily recognizable, but they speak volumes nonetheless. The choices you make when creating your own image shape a certain opinion about what you think about yourself. People form their opinion about you within the first few seconds just by looking at you. It is very important what first impression you make.

If you know that you are well dressed, well-combed, and in reasonable physical shape, then you will positively radiate confidence.

“Although from time to time each woman feels that she has to work in a “man’s world,” this does not mean that she needs to dress the same as men.” Fortunately, with the help of accessories, even a formal suit can be made uniquely feminine. By showing a creative approach, every woman can always give her appearance softness and make it purely individual.

It is very important that the item fits well - it is better to let it be a little looser than too tight, because if the item is too small for you, it will certainly wrinkle.

“When choosing a minimal wardrobe for all occasions, a woman should consider color combinations so that she can vary the different details of her clothing. You just need to carefully select two basic colors that suit you best, and it becomes possible to create up to forty combinations with only about a dozen things on hand.”

The secret of good taste lies in the choice of clothing accessories, because they provide an opportunity to express your “I”. With the help of accessories, you can change the same suit, adapting it for different seasons and occasions. Having found her individual look, a woman can vary it with the help of belts, jewelry, scarves, lace collars or moderate use of artificial flowers.

As for jewelry, good taste should not depend on what is currently fashionable and what is not. Jewelry should highlight a woman's appearance without drawing attention to herself. Good taste comes from skillfully using a few great-looking pieces of jewelry. The basic rule is to get rid of anything that is too shiny, that wobbles, that flickers in the light, that rings or makes noise, or that distracts attention from your face and what you are saying.

As for shoes, most women involved in business circles or engaged in some other fields of activity like simple pumps, but we should not forget that shoes with perforated patterns on the toe and sides and stacked heels also look good. Shoes of bright or variegated colors and heels of unusual shapes are unacceptable.

Makeup has only one purpose: it is designed to help show a woman her natural beauty. It should emphasize the advantages and slightly obscure the shortcomings. It should not attract attention, but at the same time it should match the color of the skin, hair, eyes - in short, it should present the woman in the best possible way, but it must be borne in mind that makeup is a purely individual thing, and the technique of applying it, in in particular, depends on the relief and contours of the face.

Hairstyle plays an important role in a woman’s appearance, so hair should frame the face in a dignified manner, but should not dominate a woman’s appearance, obscure attractive features or attract undeserved attention, because hairstyle should give shape to the head, creating a soft, natural, attractive background for facial features.

Having once found an attractive style, a woman can stick to it for at least several years, while appearing in a new guise every day.

The appearance of a business person is the first step to success, since for a potential partner his suit serves as a code indicating the degree of reliability and respectability

Neat, tastefully dressed, smart - this is the appearance of a business person who is favorably perceived by surrounding partners and clients. And the point here is not some kind of sophistication of taste, but the fact that the appearance of such a person testifies to his respect for people.

Nowadays, many men take the advice of fashion designers into account. The fundamental principles when putting together a wardrobe, in their opinion, should be the versatility of clothing. If you have a lot of things in your wardrobe that are rarely used, then your wardrobe is not built correctly.

Oddly enough, the modern business world is conservative when it comes to fashion. During working hours, it is customary to wear lighter suits than at receptions, and the tones of suits in the summer should be lighter than in the winter. Suits in bright colors, as a rule, are not worn during working hours.

The shirt is also chosen in light colors, often white. The color of the tie is also important. There is a rule that the tie should be the same tone as the shirt and suit, but lighter or darker, or the suit and tie should be in contrasting colors.

In a business setting, it is not recommended to wear shirts with short sleeves, since it is considered elegant for the shirt cuffs to be visible from under the jacket sleeves (about two centimeters). Although, of course, in very hot weather you will look more natural in a short-sleeved shirt than in a suit, constantly wiping the sweat from your face.

2. The appearance of a woman

For a woman who wants to succeed, it is very important to remember her appearance, moreover, to put it at the service of business. First of all, about clothes. Business clothes They are distinguished by a classic cut, discreet colors, and versatility. Evening dresses made of sexy chiffon and luxurious trouser suits with patterns reminiscent of impressionist paintings are quite suitable for parties and cocktails, but appearing in such outfits at work means ruining your career.

All over the world, the main clothing for work is a suit. You can only afford a dress in hot weather and only in a plain color.

A business woman's wardrobe should have two or three skirts, jackets, and two or three blouses. It is advisable to change clothes often, because the same thing, worn every day, gets boring and “quenches” your mood.

You cannot shorten your skirt excessively, blindly obeying fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may turn out that men, instead of listening to you in negotiations, will consider your merits. In addition, they may get the impression that you are primarily asking to be convinced of the beauty of your figure, and not of your business qualities.

Hairstyle, makeup, jewelry should organically complement a business suit. The hairstyle should be strict, but at the same time elegant. There should be as little jewelry as possible, but at the same time, you can’t give them up altogether. It is better to wear expensive jewelry. Cosmetics should only be noticeable at close range. Experts recommend buying more preventive cosmetics than decorative ones. Perfume should be used in such quantity that its smell is barely perceptible. And, of course, it must be a good perfume.

But most importantly- this is your individuality. It's not about how you dress, but how you feel. If you smile and listen carefully to your interlocutor, and don’t go overboard with little feminine tricks like “playing with the eyes” or “accidentally” exposing your knee, success is guaranteed. However, sometimes women’s tricks don’t hurt. But everything is in moderation.

Women at receptions and business meetings should adhere to strict lines and soft colors.

Shoes For receptions, wear leather or suede shoes, with any comfortable heels; for evening receptions, wear evening shoes.

Gloves: The shorter the sleeve of the evening dress, the longer the gloves.

Handbag: for daytime receptions - leather, for evening - a small one made of brocade or suede.

The color and density of the material should correspond to the season, as well as the occasion for which the reception is being held. In summer, thinner and lighter materials are used, in winter, darker and denser ones.

3. The appearance of a man

In our country, for a long time, wearing a tie or suit was considered the prerogative of large officials of the party apparatus and top bosses. If a suit was worn by a simpler person, then it was considered almost shameful; They were often contemptuously called “intellectual”, “bourgeois”.

This attitude towards the suit was formed by several generations who treated this type of clothing with distrust, and often simply never wore it.

Breaking false stereotypes, I would like to consider all aspects and rules of wearing a suit, starting with the most basic and general principles and ending with the standards now accepted in most developed countries.

Don't be surprised if some of the truths given here seem truismal to you - after all, there are people who don't know this!

The norms that should be adhered to are arranged, as it were, in order of “complication” - from the most simple rules, which relate to the entire suit as a whole, down to its details - tie, shirt, etc.

Dressing according to the proposed rules, you will never lose at appearance those who are dressed “in fashion”.

Rule 1. Never wear a suit and sports shoes at the same time.

The fact is that these are things that are incompatible in their purpose. Sports shoes cannot be used together with clothing that no one ever wears for sports. There is a combination of incompatible things.

Rule 2 . When wearing a suit, do not take a sports bag.

It is advisable to carry papers and necessary things in a briefcase, briefcase or folder. If the need arises, choose a plain bag, without bright patterns or stickers, preferably a dark color.

Rule 3: If you wear a suit, always wear a tie.

A tie is required for a suit. A business suit cannot be worn without a tie. Exceptions to this rule are sports jackets, which can even be worn over a T-shirt. But such jackets are practically not used in business communication.

It is completely unacceptable to wear double-breasted jackets without a tie. It's like wearing suspenders without pants.

Rule 4. A shirt worn with a suit must have long sleeves.

Wearing short-sleeved shirts in a business setting is not recommended, since it is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 1.5–2 centimeters.

Rule 5. Do not allow the end of the tie to be visible, protruding from behind its front part.

The best way to ensure that the protruding end is not visible is to thread it through the loop, which is almost always found on the back of the front of the tie. It often happens that the tie is too long, and the long end comes out from under the front part from the bottom. This should also not be allowed; it should be put away in a shirt.

Rule 6. Don't stand out with your clothes during working hours.

This is one of the basic rules. In everyday conversation, a discreet suit is considered good manners.

There are several points that make up this rule.

a) Don't wear suits that are too light. The most common suit colors for each occasion are navy blue and charcoal gray.

b) Do not wear colorful or dark shirts.

c) Choose ties that are not too bright and without flashy patterns.

d) Wear dark-colored socks.

Rule 7 . If you don't know which shoes or shirt to choose, then choose a white shirt and black shoes.

Following this rule. You can't go wrong in choosing the color scheme. Black shoes and a white shirt can, in principle, be worn with suits of any color. If you have any doubts about the correctness of your choice, know: by following this rule, you will almost certainly win.

Rule 8. When tied, the tie should touch the lower end of the belt buckle.

This rule helps you look as elegant as possible. A tie tied very short looks funny, and a tie that is too long makes the suit look out of proportion.

Rule 9. The width of the tie should be commensurate with the width of the lapels of the jacket.

The fact is that the element of a business suit that is most susceptible to the whims of fashion is a tie. Fashion rarely changes the very principle of a tie, but quite often affects its color and width.

The width of the tie changes periodically according to fashion requirements. Therefore, before putting on a suit and choosing a tie, carefully ensure that the width of the tie does not in any way exceed the width of the lapels, and, accordingly, that the tie is not too narrow.

Rule 10. The tie should be lighter than the suit and darker than the shirt.

This is also one of the basic rules. The best color scheme is achieved when the tie is the same color as the jacket, but lighter than it and darker than the shirt.

In order to follow these rules, you don’t need to put in a lot of effort - it’s quite simple. But it also happens: a person knows all these rules, and his suit is beautiful, but it doesn’t look good, no matter how you look at it. Most often, the reason for this situation is the wrong color of tie, shoes or shirt. In order to avoid this, I provide a table of color compatibility of costume elements.

These are 10 basic rules. They must be adhered to in order to look elegant and tasteful.

I would like to dwell in a little more detail on, it would seem, simple question– how to wear a suit?

Here are a few simple tips:

1) Wear light suits during the day, but in the evening give preference to dark suits.

2) In a formal setting, the jacket is buttoned.

You can completely unbutton your jacket buttons while having dinner or while sitting in theater chairs. When getting up, you need to fasten your jacket with the top button.

3) Have two handkerchiefs with you. The first one – “working” – is located in the trouser pocket; it is used for its intended purpose. The second one is always absolutely clean - in the inner pocket of the jacket. It is designed to wipe glasses, remove specks that have gotten into the eye, etc.

4) A bow tie, used at formal occasions or major holidays, is only worn with dark suits.

It must be remembered that there are no trifles in business relationships. The clothes and behavior of a business person are his calling card.

You don't have to wear a trendy suit. It is important that the suit is in good condition, not hanging like a bag, and the trousers should not resemble a greasy old accordion. The costume must be in place and at the right time. If negotiations with partners are scheduled for daytime, a light suit will do. Pants and jacket can be of different colors. But if negotiations take place in the evening, the suit should be dark, the shirt should be fresh and well ironed, the tie should not be flashy, and the shoes should be cleaned.

The elegance of a business man is determined by his shirt, tie and shoes, not by the number of suits he owns.

Women should stick to strict lines and soft colors at business meetings. Hairstyle, makeup, and jewelry should organically complement a business suit. For receptions and dinners after 20.00 wear evening dresses- more elegant and open. But the most important thing is your individuality.